Friday, 5 October 2012

What are the connotations, ideologies and target audience of LatitudeFestival?

Latitude festival currently targets a younger audience with the age ranging from approximately 15-25 year olds. However, their wide variety of both music and advertisement features/techniques means that the audience age range is dramatically widened, allowing families full of all generations to attend this particular festival and thoroughly enjoy it.

Below you can see a print screen of the latitude website home page. I annotated this in class to highlight how the image has been designed specifically to attract the festivals target audience.

No comments:

Post a Comment