Latitude festival currently targets a younger audience with the age ranging from approximately 15-25 year olds. However, their wide variety of both music and advertisement features/techniques means that the audience age range is dramatically widened, allowing families full of all generations to attend this particular festival and thoroughly enjoy it.
Below you can see a print screen of the latitude website home page. I annotated this in class to highlight how the image has been designed specifically to attract the festivals target audience.
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