I have begun to construct a mood board to which will show in detail the different aspects of both the band I have chosen and my music video I will produce. I intend to do so using different aspects of the genre, i.e. costume, location, intertextual references etc.
I began the mood board with a simple but bold title of the bands name. This allows anyone reading to immediately recognise what the mood board and its content is about.
The first content I displayed on my mood board was of bands I recognised as similar to 'The 99's' These included the popular, mainstream groups; Two Door Cinema Club, Foster The People and Noah And The Whale. All of these artists are labelled within the 'indie pop' genre, which I feel bests suits the band I have chosen for this project. Whilst listening to the song I have chosen, I was constantly thinking about how similar the track was to several of the songs produced by these bands.
I plan to soon expand the content by researching into location and costume. These important aspects of the video will prove vital in determining the success of my project and I feel that displaying potential ideas onto a mood board will allow me to choose more easily without making a rash decision because lots of research and effort will have gone into finding suitable material for my video.
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