Why has there been an increase in the amount of music festivals in the UK?

The proliferation of music festivals throughout the UK has increased drastically in recent years. Both the more traditional and still vast majority of festivals are classed as somewhat mainstream in their use of artists. However, continuous introductions of new technologies have made it much easier to consume music digitally – a much quicker and easier option. This has allowed a wider range of music and music genres to be accessed by the general public, creating a heightened interest in niche artists, thus widening the niche audience. This new demand for a variety of acts has resulted in a diversification of music festivals.

An extensive selection of music festivals means that audiences from all lifestyle cultures are able to attend without feeling uncomfortable or out of place. Audience segmentation has been improved within festivals to further ensure that the event caters for all – for example, different stages holding the performances of different acts. As well as this, more luxurious music festivals are now being held in order for a memorable and successful experience to be attained by all. This means steering away from the traditional, somewhat ‘scruffy’ viewers and adapting to appeal to a more upmarket audience.